Browser Push Notifications

You might have heard about push notifications for apps (Android, Apple, Windows – for completeness sake :-)), but to bridge the gap, browsers are coming up with support for push notifications. Currently Firefox and Google Chrome support push notifications. You might have seen something like this recently when you visited a certain website. for eg: one from economictimes.com

notify

It is a pretty cool feature. With email becoming ubiquitous and gmail tagging emails under “promotion”, you need a way to reach out to your customers on significant events.  I can state a laundry list of scenario where this will be useful.

Let us say,

  • You booked a flight and checked-in, the gate changed
  • You booked a ticket for an event, you want to show parking tips or parking coupon
  • You have a business website, wherein a crucial information is made available and the client need to be notified.
  • customer left items in the shopping cart, show promotional or price change alert

and more. Here is an introductory video on this

https://developers.google.com/web/fundamentals/engage-and-retain/push-notifications/video

Yes, you can email, SMS  your clientele but in the world of diminishing attention, you need to grab as much an attention you can get.

Please drop me a line if you are interested to discuss or interested to implement this for your business.

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